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Logo Design
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Landing Page Design
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User Experience Design
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Web Design
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Content Writing
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Front-end Development
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Back-end Development
Vbera is the parent company of DealHatke which is a OEM manufacturer, contract manufacturer and product sourcing business, having offices and warehouses around India. Catering and delivering products across India even to the remotest location with strategic tie-ups with post and domestic courier-companies.
Client
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Vbera Technologies
Domain
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Online market place
Industry
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E-commerce
Sell global health related products in India
The product Wireless Muscle Stimulator was to be introduced in Indian marketing by DealHatke, so the responsibility was mammoth. It is wearable training gear for both men and women for stronger, healthier and more beautiful body. Ergonomically designed for abdomen, legs and arms muscles. Wireless Muscle Stimulator works on EMS (Electrical Muscle Stimulation) technology, which is through pulse stimulation, directly passing the signal to muscle and promote scientific muscle movement.
After discussion with the client the question arises was how to introduce such modern and dynamic product to Indian metro citizen. Drew and redrew strategies and design and we thought let us design the hero header and introduced the product above-the-fold. We wanted to create authority hence used roman font style; we used Roboto Font family. The page elaborately explains and demonstrates the product and also the Call-To-Action provides great price discount.
Optimized landing page
Strategic importance were given for repeated CTA at regular intervals with different background color and graphic, giving a fresh look every-time.
Highlights
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18+ genuine leads per day
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6+ boxes delivered per day
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66% product sold
Logo
The client brief is to create a global identity that would be utilized to sell global health related products in India. Company primarily focuses to sell fat reduction products. As the name suggested it was a fusion of word two English words and each has opposite meaning. Fat is an unwanted mass in human body, it is stubborn, unhealthy and sometime harmful. Blaze is heat, external and destructive. Combining both the words and creating a global logo was indeed an experience.
We learn about the industry and clients USP. We began with structuring the illustrations to highlight the ethos and value the buyers would receive from the company. While learning the brand, we were eager to showcase that the brand was healthy, intelligent, and active and would end up bringing fitness and happiness to its users and hence, we settled for reddish-orange as a primary brand color. And, logo has been inspired from the word fat which is fat and fire which blaze.
We compartment the two words keeping them apart yet giving them a common identity. Use of font was carefully chosen and the word fat has a bulging belly which represents heaviness and blaze has fire elements in the background. The word fat is shorter in length then blaze represents that the problem is small to the dynamic solution we are brining.
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