Being an application that engages as huge stake as potential buyer, we minutely studied user's needs, motivations and other triggers that triggers user to inquire more about a diamond. Also, we conducted our in-house research to gain visibility on what works for the users, this helped us to gather some interesting conclusions, which helped us shape the project.

Diamonds inventory portal would showcase complete stock to all user without any registration and sign-up or sign-in needed for more detailed information of each and every diamond. The search criteria was unique as user can select multiple parameters for same category. This search is the core of the application. User can see and search all inventory, but to see more details the user either needs to sign-up or sign-in.

Once a new user sign-up the admin based on personal interaction would decide the category under which the user would be allocated. After the user Sign-in, inside the dynamic grid it can see discounted price, availability, ask a personal note, and view 3D-of product, GIA certificate and many more. Email communication was established between user and all its activities. View logout and edit password button only post login.

All this is done without changing the URL.